Overview
AI for Marketing Professionals is a practical programme that helps marketers apply Artificial Intelligence to audience research, campaign planning, content development, personalisation and performance analysis. Participants learn to create efficient, brand-consistent marketing workflows while considering accuracy, copyright, customer privacy, disclosure and human review.
Course Highlights
Audience and market research
Campaign strategy and planning
Content and creative development
SEO, email and social media support
Testing and personalisation
Marketing analytics and responsible AI
Modules & Curriculum
AI in Modern Marketing
Audience, Competitor and Market Research
Campaign Strategy and Content Planning
Brand Voice, Creative Briefs and Content Production
AI for SEO, Email and Social Media
Personalisation, Testing and Optimisation
Marketing Analytics and Performance Reporting
Copyright, Privacy and Responsible AI Marketing
Learning Outcomes
- Identify practical AI applications across the marketing workflow.
- Research audiences, competitors and market opportunities efficiently.
- Develop campaign strategies, content plans and creative briefs.
- Produce brand-consistent content for multiple marketing channels.
- Use AI to support SEO, email and social media activities.
- Design personalisation and testing approaches for campaigns.
- Interpret marketing performance and communicate actionable insights.
- Address accuracy, copyright, privacy, bias and disclosure requirements.
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